STARKMAN was founded as a corporate communications firm, and this specialization continues to be a primary focus of what we do. Whether a new client needs ongoing media relations representation, website and online communications work, crisis counseling, M&A or litigation support, executive speechwriting, or internal communications assistance, our team is uniquely qualified to provide creative, value-driven solutions.
Our team has worked with numerous individuals and organizations to manage and mitigate the reputational damage of real and perceived communications crises. While we are certainly adept at helping clients endure the media spotlight once their unfavorable news or situation becomes public knowledge, the best measure of our success in this arena is the exceptional number of client crises that we managed that never materialized as newspaper headlines.
From employee newsletters to letters from management, from merger announcements to senior management shake-ups, STARKMAN has helped numerous organizations navigate the particular challenges of communicating organizational developments to employees.
As a result of our growing practice representing law firms and individual attorneys, STARKMAN has developed enviable proficiency in managing the communications challenges, opportunities, and limitations associated with high-profile litigation cases.
STARKMAN has worked with private and public companies involved in merger, acquisition, and divestiture activities, both friendly and hostile. We believe strongly in working equally with all parties involved in the process, from executive management to investment bankers to lawyers, to ensure that all related communications are consistent and that information on new developments is shared in as timely a manner as possible.
Media relations is one of our core capabilities, and few, if any, PR agencies have stronger relationships with the national business and financial media than STARKMAN. We leverage these relationships and our overall strong reputation with targeted media to help clients develop and capture productive editorial opportunities.
The tactics we may employ include:
- Tailored Story Pitches
- News releases
- Press kits
- One-on-one meetings with reporters
- “Available to comment” advisories
- Bylined articles / op-eds
- News bureau
Prior to launching the media outreach program, we help prepare client spokespeople for interacting with the print media during half-day training sessions. Among other things, we help executives understand how the media think and operate, so that they are better prepared to deliver compelling interviews.
Executive Speechwriting and Speakers Programs
From external speeches at industry functions to internal employee addresses, STARKMAN has helped senior executives deliver their news — both good and bad — with the right words, the right tone, and the right themes. We have also worked with clients to identify and solicit opportunities to present speeches at well-attended, high-profile conferences and seminars.