Here’s a wrap-up of what other industry-watchers and media folks have been writing about this week:
Johnson & Johnson’s corporate communications team makes effective use of the corporate blog JNJ BTW (”J&J By the Way”) to, among other things, add context and clarity to breaking news and ongoing issues impacting the company. Media relations team member Bill Price talks about his first few months on the job and touches on the challenge of shaking the diverse organization’s public image as “the baby company.”
Public Relations professor Dr. Donald Wright at Boston University’s College of Communication talks to Strumpette about shortcomings in campus PR curriculums.
Shel Holtz adds his two cents on where Microsoft and its public relations agency made a big blunder with the creation and marketing of an advocacy group.
Jay Hancock’s blog at The Baltimore Sun reports that a paper co-authored by professors from Penn State, Georgia State University, and Arizona State University found that negative media coverage of poorly run companies actually does spur positive organizational changes.
The blog Catching Flack says that, while numerous companies have jumped on the blogging bandwagon, a blog might not be the right move for every company.
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