October 8, 2007 1:27 pm : Comments 000
Here’s a wrap-up of what other industry-watchers and media folks have been writing about recently:
Portfolio’s Business Spin blog suggests there’s no longer a clear division between a corporation’s internal and external communications.
Strumpette’s editor, Amanda Chapel, announces her resignation.
How did Wall Street’s CEOs explain the disappointing quarter? Dennis Berman of The Wall Street Journal asks you to match the Wall Street earnings mea culpa to the bank or chief executive who said it.
For the 5th consecutive year the Strategic Public Relations Center at USC’s Annenberg School for Communication is conducting its PR Generally Accepted Practices (GAP V) study. If you’re a senior-level communicator and are interested in participating, you can find the survey here.
A survey conducted by McKinsey & Company regarding companies’ online marketing efforts reveals some interesting insights according to Abraham Harrison’s Marketing Conversation.
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September 28, 2007 12:30 pm : Comments 000
Here’s a wrap-up of what other industry-watchers and media folks have been writing about this week:
Johnson & Johnson’s corporate communications team makes effective use of the corporate blog JNJ BTW (”J&J By the Way”) to, among other things, add context and clarity to breaking news and ongoing issues impacting the company. Media relations team member Bill Price talks about his first few months on the job and touches on the challenge of shaking the diverse organization’s public image as “the baby company.”
Public Relations professor Dr. Donald Wright at Boston University’s College of Communication talks to Strumpette about shortcomings in campus PR curriculums.
Shel Holtz adds his two cents on where Microsoft and its public relations agency made a big blunder with the creation and marketing of an advocacy group.
Jay Hancock’s blog at The Baltimore Sun reports that a paper co-authored by professors from Penn State, Georgia State University, and Arizona State University found that negative media coverage of poorly run companies actually does spur positive organizational changes.
The blog Catching Flack says that, while numerous companies have jumped on the blogging bandwagon, a blog might not be the right move for every company.
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September 7, 2007 1:52 pm : Comments 000
Here’s a wrap-up of what other industry-watchers and media folks have been writing about this week:
SABEW’s Talking Biz News points us over to Marketwatch’s commentary on the rumored tensions between CNBC’s Maria Bartiromo and Erin Burnett, and the reasons why the network needs to ensure there’s room for both.
Shel Holtz takes issue with grocer A&P’s response after a customer complained about a risqué parody rap video that two A&P employees (and brothers) filmed in a store’s produce aisle after hours one night and then posted to YouTube. Holtz suggests A&P must be shorthand for “Antiquated & Prehistoric”.
Grumpy Editor says that daily newspapers can partially blame the unappealing, content-light layout of their front pages for their declining readership.
As noted on Seth Godin’s blog, JupiterResearch released a study this week on the effectiveness of viral marketing campaigns. Apparently less than one-fifth of them in the last year actually were effective in prompting consumers to spread the desired commercial word.
“Wikiscanner” fallout continues, catching plenty of organizations and their reputation management-inclined soldiers with their naughty fingers in the cookie jar – I mean on the keyboard – as noted on Portfolio’s tech blog.
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